Apparently, men are doing more grocery shopping these days. Most people wouldn't think anything of it, but retailers could actually be losing money because of this. Guys are unlikely to ask for help in finding a product, and are ulikely to buy a substitute product if they can't find what they are looking for. This can lead to lost sales for the retailer. But how can they fix this problem?

I know. Incorporate something that guys love: gadgets. Give shoppers a PDA-style device that would let them browse through products in a categorized way, and allow them to type in a product keyword to search for the product. The device could tell them the price and location of the product. They could make this even better and allow access to this system over the Internet so you could create your shopping list and have the system organize it by physical location. The ultimate solution would also include putting RFID (radio frequency id) tags on the shelves so the hand-helds could direct you to the product you're looking for.

I could see this being very helpful in any store that has thousands of products. Probably cost-prohibitive though.